2/17/2023 0 Comments Youtube active users![]() ![]() With that in mind, here are some interesting facts about YouTube user behavior: YouTube is driven by user behavior, as without a thorough understanding of it, the platform wouldn’t be nearly as successful as it is. That means the vast majority of YouTube users have their own account, with only 2% watching videos without one.Ĥ3% of global YouTube users access the site every month.Īnd that percentage is much higher in the U.S., as a whopping 98% of American YouTube users access the site once a month or more. The only website that beats YouTube is Google (15.63 billion), with the third, fourth, and fifth most trafficked sites being Facebook (3.36 billion), Amazon (2.69 billion), and Yahoo (1.5 billion).Ĩ1% of global internet users have watched YouTube.Īnd of all internet users, 79% also have their own YouTube account. With over 4.11 billion visits in December 2021, YouTube is the second most trafficked website in the U.S. YouTube is the #2 website by traffic in the U.S. When it comes to the general state of YouTube, here are the facts: Most Americans have used or at least heard of YouTube, but the platform is also a global force. User Behavior | Channels | Advertising | Mobile Traffic | Demographics | Trends | Business Adoption There are over 51 million YouTube Channels.įor further analysis, we broke down the data in the following ways: Roughly 5 billion videos are watched on YouTube every day. Global YouTube watch time now tops 250 million hours every single day. Over 500 hours of video are uploaded to YouTube every minute. YouTube also has 122 million daily active users. ![]() YouTube has over 2.3 billion monthly active users in 2022. ![]() Further, this growth has affected the way we entertain ourselves, as well as the lives of successful YouTubers. Over the years, this video-sharing website has grown to be the content monolith it is today. From child entertainment to niche video essays, YouTube truly has it all. ![]()
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